Apple Goes on the Defensive

“And that is but just a taste of the Android bashing.” reported the TechCrunch, “What’s perhaps most interesting about this newfound defensiveness from Apple is Samsung’s attitude. During the massive Galaxy S4 announcement, it was hard not to notice Samsung’s ego in the whole thing. It’s hard to put a finger on it, but it was more of a sense I got. Samsung officially knows it’s the top global smartphone maker in the world, and more and more you’ll see it start to act that way.”

“Why iPhone” also mentions that the iPhone’s camera is the most popular camera on Flickr. “And while other smartphones simply tout large amounts of megapixels, taking great pictures is about so much more,” quoted from the page. Interesting how major Android competitors, like Samsung and HTC, just recently graduated past the 8-megapixel zone into 13-megapixel territory. Is that coincidence?

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In the mean time, Apple seems to retrogress into a defensive position, surprising us no more with news in the middle of an Apple-free meeting or laughing at cuts from Google or Samsung.

According to a TechCrunch recent report, the Samsung Galaxy S4, the latest generation of Samsung’s flagship series, was debuted on Thursday, March 14. It was quite the spectacle. Two days later, Apple erected the “Why iPhone” page, which lists all the reasons why the iPhone 5 is better and everything else is… well, not.

The “Why iPhone” page claims that the A6 processor and the iPhone 5 battery were ingeniously designed by “Apple Scientists” to provide more power without immolating battery life, in contrast to “settling for a large, off-the-shelf option,” like its rivals.

Furthermore, it also refers to the Apple iTunes Store, “the world’s most trusted entertainment store” by buying contents from which, the page guarantees, you will never encounter malware. Apple’s Phil Schiller even mock on that in his Tweeter after citing a recent security study that in the fourth quarter of last year, “96 new families and variants of Android threats were discovered,” Schiller told Phandroids to “be careful out there.”— Philip Schiller (@pschiller) March 7, 2013

Phil Schiller even did an interview with the Wall Street Journal a day before the Galaxy S4 officially launched. “When you take an Android device out of the box, you have to sign up to nine accounts with different vendors to get the experience iOS comes with,” said Schiller. “They don’t work seamlessly together.”

For instance, the show was held at the great Radio City Music Hall, including minor celebrity appearances and full-on Broadway skits. Usually, the press gets special seats at the front row to these events covered with semi-solid WiFi. At Samsung’s unveiling, we were crowed in struggled to get a glance at the Galaxy S4 announcement. It’s Samsung’s big phone, and it’s so big they don’t even care if we can cover it.

The Galaxy S3 is just one of dozens of phones Samsung launches on the Android OS every year, so you can see why Apple tend to go on the defensive.


Linear Video Editing

The process involves selecting and arranging sounds and images on a videotape. Such sounds and images are also modified whether they are generated from computer graphics or video camera.

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Because of the tiring procedure with kinescopes, the videotape was developed. After some time, videotape editing became viable just like film editing.

Modern live TV productions follow the same linear editing system but due to technological advancement, the productions are much more effective and efficient. The airing of shows over and over again was only possible with kinescope but that was before the videotape was invented. With kinescopes, picture degradation was a major problem as well as evident scan lines and image distortion. Delay on broadcasts was also another problem since the kinescopes were processed in film labs.

The medium used was primarily the television. Shot edits were done mostly in live TV productions. More than two cameras are used and the shot edits were executed by switching from one camera to another. Video switchers allowed the handling of several synchronized inputs and at the same time, mixing them into one output. With the use of the switcher, cuts are easily done in various video sources and in wipes, dissolves, and fades.

The first accepted videotape was the quadruplex recording, about two inches in width. The tape was cut and spliced to carry out editing tasks. The process was arduous and not many videographers performed it. It involved many disadvantages such as – you can’t use edited tapes again, you need to be skilled enough to carry out the process, lose sync, and each editing task requires several minutes (too time consuming).

Are you familiar with the TV show – ‘Rowan and Martin’s Laugh-In’? This show utilized the arduous linear editing process. The hand editing was first developed in the 1960s. But since it involved problems like short buzzing (audio), it was not used all the time. This method was impractical for most producers. Producers are not familiar with the process and they can’t give their personal opinions. Documentary television productions hardly used video because of these problems.

Edit suites were developed by 1970s. It already involved the use of computers. Time codes were used to synchronize auxiliary devices and tape machines. CMX, Ampex, and Sony created the edit systems. Only high-end productions were able to access the edit suites because most of them are very expensive.

Today, linear video editing is still being used in newsrooms and some production facilities where newer technologies are not available. Because of the improvement in today’s technology, linear editing is less complex. As compared to non-linear editing, linear editing will require you to carefully learn the skills of a good videographer. However, if video editing is just your hobby, you can opt for non-linear editing.