Google Search Tips

In order to find resumes in Google, you’ll need to learn about two trusty little options you can use when searching: filetype and inurl. Most people save their resumes as Word docs or PDF’s and so we want to restrict our search>To do this, go to Google and in the search box type “filetype:doc” without the quotes. Make sure not to put a space between anything, otherwise Google will not recognize it. Now that we have filtered our search down to only Word docs, we’ll need to search for only Word docs with the word “resume” in the name of the Word file.

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Google Voice Local Search

I hate being charged $.40 or $1 or however much Verizon charges for their 411 service and that’s probably why I never use it! But alas, Google to the rescue! Google has just released a very nice service which is in the experimental stage called Google Voice Local Search. The nice thing about this service is that it has voice recognition and it’s pretty damn good at it!

In order to use the service, you simply need to dial 1-800-GOOG-411 (1-800-466-4411) from any phone. It’ll ask you for your city and state and then you can say the name of a local business. Currently, the service is only for local businesses (your Yellow Pages basically), but may be expanded to include people lookups also.

I tried to have fun with the system and slurred my speech, but amazingly it was still able to figure out what I was saying! And by playing around with it, the best feature is not if you already know the name of the business, but if you’re just interested in a particular category. For example, if you’re in the mood for Italian, just say “Italian resturants” and it’ll go through the list that it has of top italian resturatns in your area ordered from best to worst! Good for the cheap people like me who don’t buy the Zagat’s guide!

Google Serves Up Apple Ads

While yes it would be an amazing feat of hypocrisy if Apple actually advertised against the search term “Sex Game Apps” that is not what is happening here, even though this specific Google Ads juxtaposition is worth noting due to Apple’s stringent attitude towards featuring sexually explicit materials in the App Store.

So what is actually going on? Crunchgear’s Greg Kumparak has a pretty solid theory; Due to the fact that Google won’t advertise for actual sex sites (only sex education-related sites pass muster), when a user searches for blacklisted stuff like “Sex Game Apps” the Google AdWords (and/or Automatic Match) algorithm treats the word “sex” as invisible and focuses on serving up ads triggered by the whitelisted keywords “Game Apps” in bold. Hence, why the iPod touch ad shows up above despite not having any mention of sex. The same trick works for “Nazi Game Apps” and myriad other racy iterations.

While AdWords loopholes like this are nothing new (try “Android Apps Boobs” if you’d like the Android compatible version), Apple’s inadvertent advertising against people searching for something the App Store explicitly doesn’t allow is enough to at least consider a change in policy, on either Google or Apple’s part.

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